When did your competitor last change their price?
Last updated 2026-08-12
Watching is easy, reading is the work
Setting up alerts takes an afternoon. Keeping them useful takes a habit, and that is where nearly every setup fails. Three weeks in, the notifications are noise, and the one that mattered, a competitor quietly removing their entry-level plan, arrives in the same list as a press release nobody read.
So compare tools on what they do with a change, not on how many sources they can watch. A page that changed is data. A sentence telling you what it changes for your pricing is intelligence, and no alert tool writes that sentence.
AskMojo
Our pickThe one that reads the change and tells you what it costs you.
With AskMojo you build a lab that watches the pages you name, and reads them the way you would: your competitors, the plans that matter, the wording you always compare, and what you consider a real move versus a redesign.
What comes out is not an alert, it is a short written brief: what changed, on which offer, and what it means for yours. Same discipline as everything else here, it runs on the model you choose, under your name, and it exports.
Other strong tools for competitive intelligence
Google Alertes
GoogleBest for: starting today, at no cost
Free, five minutes to set up, and it catches what gets published about a name: articles, announcements, mentions. The right first move, always.
Watch out: It only sees what Google indexes and reports as new. A price quietly edited on a page it already knows goes unnoticed.
Visualping
VisualpingBest for: watching one page and knowing the day it moves
It compares a page to itself and tells you what changed, visually. This is the one that catches a pricing page edit, which alerts never do.
Watch out: It reports that something changed, not what it means. A redesign triggers the same notification as a price cut.
Feedly
FeedlyBest for: following an industry rather than a company
Gathers sources in one place and lets you filter them. When your subject is a market and not three rivals, this is the right shape.
Watch out: It only shows what you fed it. Your blind spot stays your blind spot, and it feels like coverage.
Brand24
Brand24Best for: hearing what is said about a name, including on social
Listens across the web and social platforms, which is where a competitor's customers complain long before any article says so.
Watch out: Built for reputation, not for offers. It will not tell you a plan disappeared from a pricing page.
How to choose a competitive intelligence tool
Pages or publications
Watching a pricing page and watching an industry are two different mechanisms. Most disappointment comes from using one for the other.
Signal against noise
A tool that alerts on everything is a tool you will mute. Check what it lets you ignore, not what it can detect.
What lands in front of a human
A screenshot in an inbox is not a decision. Ask who writes the sentence that turns it into one, and when.
What it costs to keep
The price is not the subscription, it is the half hour a week someone has to spend. A setup nobody maintains is worse than none: it feels covered.
Frequently asked questions
What are the three types of competitive intelligence?
The split usually taught is commercial watch, on offers, prices and customers, technological watch, on products and know-how, and regulatory watch, on the rules that constrain the market. Some sources add strategic or image watch; the number varies, the three above are the ones people mean in practice.
How do you run competitive intelligence?
Name three competitors, no more, and for each one the two pages that actually matter: pricing and the main offer. Watch those pages, not the company. Set a weekly half hour to read what came in. The rhythm is what makes it survive, not the number of sources.
Which competitive intelligence tools should I use?
They fall into three families: alerts on what gets published, like Google Alerts, page monitors that compare a page to itself, like Visualping, and listening tools that cover social, like Brand24. Feedly sits apart, it organises sources you chose. Most needs are covered by one from the first two families.
Can you give an example of competitive intelligence?
A competitor removes their entry-level plan and raises the middle one by ten per cent. Nothing is announced, the page simply changes one Tuesday. A page monitor catches it. What matters next is the sentence someone writes: our entry price is now the cheapest on the market, do we say so or do we follow?
Own your AI
Turn your way of working into a reusable magik, run it on any model, and export everything with one click.
Browse the labsThe actual jobs behind this
A general tool answers everyone. These pages start from the job, with its own words and constraints.