The brief
This example shows a document that the The brief magik would produce. The lab does not exist yet: Mojo builds it the moment you click, with your hours, your prices and your tone. What you read below was invented for this page.
The briefThe brief
The job
A logo and a four label range for an organic cider producer. Ready for the spring fair, which sets the real deadline at 20 February, not the fair date itself: the bottles have to be labelled before they travel.
What they said, in their words
Two references, both hand drawn, no gradients. No existing logo to keep. Four references now, a fifth is likely next year and the range has to leave room for it.
Deliverables
| ItemItem | DetailDetail |
|---|---|
| Logo | One mark, horizontal and stacked, black and one colour |
| Labels | 4 front, 4 back, print ready, bleed included |
| Files | Vector source, PDF for the printer, PNG for the web |
| Rounds | Two rounds of corrections included |
What is not in the job
The website, the crate, and photography. Mentioned on the call, set aside here on purpose so the price means something.
What is missing to quote to the euro
The printer and the label material. Textured paper and a die cut shape change the artwork, not just the print bill. One question to the producer, before the range is drawn rather than after.
This lab can be yours, with your data where this example stands.
Mojo builds it during the customize session. Independent graphic designers: that is who this one is for.