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STEP 1 · RESEARCH · LEVEL IDEA → BUSINESS VALIDATED

Validate your business plan with real data before you build.

Malo challenges you, the tools do your market research, we write your business plan together and you test your offer on real buyers. €29 a month, one idea or several, cancel in one click.

Tell Malo your idea · free to start
Level 0 first, with Malo and your AI product suggestions. Research comes next, if you want it.
The level of this step
Level 1 · Idea
Level 2 · Business validated
Each level is earned with a real result, never with a click.

The step everyone skips.

Most projects fail for a simple reason: nobody is looking for what they sell. Solopreneurs go from the idea to the product without looking at the market, because research takes weeks when you do it alone. With Taquet, the tools do it for you during the conversation, and the Business validated level is earned with sourced data and real buyers. If the idea is not viable, we clearly explain why. Then you can try another idea right away.

MODULE 1 · CONVERSATION

Get challenged

This is the continuation of your level 0 conversation. Malo picks up your idea, your target and what you already know, and asks you the questions a buyer or an investor would ask: who pays, why now, what already exists, what you assume without having checked it. You answer with yes, no, "I don’t know" or in your own words. We record your answers, and nothing is asked again in the next modules.

One question at a time, and answers in one tap
We record your answers, and what you know is kept apart from what you assume
You can resume the session later, where you left it
Example
MaloGet challenged · module 1
Who pays for the report today, and how much?
Our clients, inside the retainer: about €300 a month of our time per client.Known
How many shops around you spend on ads without an agency?
Around forty on the Part-Dieu market, I think.Assumed
Would one of them pay €149 a month for the report alone?
YesNoI don’t knowor in your own words
Write to Malo
MODULE 2 · THE TOOLS

Market research

From what you told Malo, the research tools go and get the data on your market and give you a market research document, every line with its source. It tells you whether the market exists, whether it pays and how to reach it, and it feeds your business plan.

The market and its trend. How many potential customers, whether there are more or fewer than before, and what is moving right now: prices, rules, new habits.
Competitors and their prices. Who already sells what, at what price, how they present themselves, and what their customers complain about in reviews.
Where your customers are and what they say. The Facebook, Reddit or LinkedIn communities, the forums and the reviews where your target talks about its problem, with its exact words, its objections and what makes it switch.
The influencers and media of the market. The YouTube channels, newsletters, podcasts and accounts your target follows, and who could talk about you.
Demand in Google and in AI assistants. Keywords and their volumes, what shows up today for those queries, who the AI assistants cite, and what is missing.
What they pay today. How your target solves the problem right now, with a tool, a contractor, time or nothing, and what it costs them.

You can launch a targeted search at any time, from the business plan conversation, with your own question.

Example
Clairmois Conseil · 12/09 · 6 outputs, every line with its sourceMarket research · a monthly report for small businesses
1The market and its trend40 shopkeepers on the Part-Dieu market already pay for ads; 2 in 3 say they do not read their dashboards.Source · Apify · Facebook groups, 9/09
2Competitors and their pricesAgencies sell the report inside a €300 to €800 retainer; no one sells it alone.Source · Firecrawl · 12 agency sites
3Where your customers are and what they say“€1,240 in September, no idea if it worked.” Three Facebook groups, one Reddit thread.Source · Apify · 214 posts
4The influencers and media of the marketTwo YouTube channels and one newsletter followed by shopkeepers.Source · Exa · 9/09
5Demand in Google and in AI assistants“read agency report” 390 searches a month; AI assistants cite none of the agencies.Source · DataForSEO · Perplexity
6What they pay todayA contractor, €300 a month, or nothing and two hours of their own time.Source · Perplexity · 3 sources
MODULE 3 · CONVERSATION

Business plan

This is the second conversation. Malo comes back to you with the data and challenges your idea again: what is confirmed, what does not hold, and what he suggests instead. You write the business plan together, and every sentence says where it comes from, measured, decided or assumed.

What your business plan contains
The product. What your customer will concretely have in hand.
The price. What your target already pays, and what you ask.
The target. Who buys, and how to recognize them.
Distribution. Where your buyers come from: search, guides, word of mouth, prospecting, ads.
Projections. Numbers based on the research, not on wishes.

The business plan keeps numbered versions. You read what changed, you can go back, and it exports as PDF and Word.

Example
Business plan · Clairmois ConseilPDFWord
Versions
v1Written with Malo10/09
v2After the targeted search on prices14/09
v3After the test: 52 emails, 4 pre-orders18/09in use
The productA six-page monthly report on ads, visits and orders, sent on the 2nd.decided
The price€149 a month; the target pays €300 inside retainers today.measured
The targetShops of 2 to 20 people that pay for ads and never read the dashboards.measured
DistributionGuides in Google, the Facebook groups, prospecting the 40 named shops.decided
Projections10 customers at €149 by month 4, €1,490 a month.assumed
MODULE 4 · THE TEST FUNNEL

Test the idea

Before building, you can test your offer on real buyers. You can also validate your business plan without a test. If you do it, we build a test funnel, a minimal site that will become your business’s first funnel: a landing page that presents your offer, on taquet.ai or on your domain, with a lead magnet or a refundable pre-order. You send the link to your list or your network, or you prime it with a small ad, and you see how the offer is received: who leaves their email, who pre-orders and what people reply.

A landing page ready in minutes. Taquet’s design by default, or your suggestions, on taquet.ai or on your domain.
A lead magnet or a refundable pre-order. A document to download, a personalized AI conversation, or a pre-order paid on your Stripe and refunded if the idea falls through.
An email sequence. Visible and editable in detail before sending.
A target set before you start. Malo suggests it from your business plan, you adjust it.
The verdict. Business validated, not yet, or we drop it, based on the emails and the pre-orders. You can also validate anyway, and the verdict feeds the next version of your business plan.
A minimal site that serves afterwards. Your test funnel becomes your business’s first funnel, once the site is built.
Example
Funnel · Step 6 / 6Test funnel · clairmois.fr/bientot
ChoicesRefundable pre-order, €19 deposit
PageThe promise, the price, one action
Sequence4 emails, days 0, 2, 5, 9
DesignTaquet’s design by default
Addressclairmois.fr/bientot
Online · 50 emails or 5 pre-ordersDay 14 · 52 emails, 4 pre-orders
412visitors
52emails
4pre-orders
11replies

What you keep, even if you stop here.

Your business plan, with its versions, as PDF and Word.
Your research, with all its sources.
Your test results, the emails left and the pre-orders.
The verdict, and the Business validated level if the idea holds.

Brand names, design directions and the preview of your site come at the next step, Build.

How it goes

1You tell Malo your idea at level 0, for free, and you get AI product suggestions.
2You subscribe to the Will it sell? plan for €29 a month. Malo challenges you, the tools do your market research, and you write the business plan together. An email warns you at each step, with the document attached.
3You test your offer on real buyers and you read the verdict. Business validated: you move to Build whenever you want. Not yet or no: you refine, you try another idea, or you cancel in one click.
EXAMPLE · THE COMMUNICATION AGENCY OF 8 PEOPLE

The agency asks whether its monthly report could be sold to small businesses. Here is what it received, as is.

The conversation.Get challenged: Malo’s questions and its answers, with the badges.
Example
MaloGet challenged · module 1
Who pays for the report today, and how much?
Our clients, inside the retainer: about €300 a month of our time per client.Known
How many shops around you spend on ads without an agency?
Around forty on the Part-Dieu market, I think.Assumed
Would one of them pay €149 a month for the report alone?
YesNoI don’t knowor in your own words
Write to Malo
The market research.The full document: the market and its trend, the competitor audit with their prices, the communities and the customers’ exact words, the SEO tables (keywords, volumes, what shows up in Google), the influencers, what they pay today, every line with its source.
Example
Clairmois Conseil · 12/09 · 6 outputs, every line with its sourceMarket research · a monthly report for small businesses
1The market and its trend40 shopkeepers on the Part-Dieu market already pay for ads; 2 in 3 say they do not read their dashboards.Source · Apify · Facebook groups, 9/09
2Competitors and their pricesAgencies sell the report inside a €300 to €800 retainer; no one sells it alone.Source · Firecrawl · 12 agency sites
3Where your customers are and what they say“€1,240 in September, no idea if it worked.” Three Facebook groups, one Reddit thread.Source · Apify · 214 posts
4The influencers and media of the marketTwo YouTube channels and one newsletter followed by shopkeepers.Source · Exa · 9/09
5Demand in Google and in AI assistants“read agency report” 390 searches a month; AI assistants cite none of the agencies.Source · DataForSEO · Perplexity
6What they pay todayA contractor, €300 a month, or nothing and two hours of their own time.Source · Perplexity · 3 sources
Demand in Google
KeywordA monthShows up today
read agency report390Two blog posts, no agency
monthly ad report shop260A Meta help page
how often change ads390Nobody answers it
Competitor audit
WhoPriceWhat customers complain about
Agence Belair€450 a monthReports arrive late
Studio Nord€800 a monthToo much jargon
Freelance, 3€300 a monthNo numbers, only screenshots
The business plan and its versions.Version 1 written with Malo, the versions corrected after the targeted search and after the test, with what changed between two versions.
Example
Business plan · Clairmois ConseilPDFWord
Versions
v1Written with Malo10/09
v2After the targeted search on prices14/09
v3After the test: 52 emails, 4 pre-orders18/09in use
v2v3 · in use
The price€49 a month, planned€149 a month: 4 pre-orders at €149 and no objection on price
The targetSmall businesses of 2 to 20 peopleShops that pay for ads, 40 named on the Part-Dieu market
DistributionGuides and word of mouthGuides, the two Facebook groups (14 of the 52 emails), prospecting
The test and the verdict.The test landing page, 52 emails, 4 pre-orders, the Business validated verdict and the next version of the plan.
Example
Test funnel · clairmois.fr/bientot
412visitors
52emails
4pre-orders
11replies
Verdict · 18/09Business validated52 emails for a target of 50; 4 pre-orders at €149 and no objection on the price. The plan moves to version 3.

40 shopkeepers who already pay for ads without knowing what they bring; the monthly report set at €149 a month; 52 emails and 4 pre-orders; verdict Business validated.

€29 a month
A monthly AI allowance for your research, one idea or several
Allowance used up? You buy credits and top up in the app
Cancel in one click, at any time

Questions

What if the verdict is no?
Nothing is built. You try another idea the same month, or you cancel in one click.
What if it is "not yet"?
The business plan tells you what is missing, and Malo suggests the next move: a targeted search, a price to revisit or a test to run again with another target.
How long does it take?
The two conversations take an hour or two of your time, the tools search while you do something else, and the test lasts as long as your list takes to answer, usually one to two weeks.
What happens to the document if I stop here?
It stays yours, with its research and its versions, exportable as PDF and Word.
I have several ideas.
You work on all of them at no extra charge, with the same Will it sell? plan. Each idea has its business plan and its verdict.
Do I have to do the research myself?
No. The tools search for you and give you data with their sources. You answer Malo and you decide.

Is what you know how to do, or what you have spotted, worth a business? Tell Malo at level 0, for free.

Tell Malo your idea · free
Next, Business: we create your brand, we build your site and we go find the buyers, €199 a month.See the plans →