Social Studio
Turn what you believe into a stocked idea bank, draft blog posts in your voice, and repurpose each one into social posts on a rhythm you can keep.
@maya-brooks5 magiks · updated Jul 1, 20265 steps, and each one starts from what the last produced.
Most AI answers one big question in one go. This lab cuts the job into small steps instead: each step has its own tools and its own reference documents, does one thing well, and hands its result to the next. You stay in the loop where it matters.
Interview to capture your content pillars, tone rules and banned words, then save them as this lab's voice profile — applied to every magik.
Your voice and pillarsYour voice and pillars
Three pillars. Everything you post sits in one of them or does not get posted.
| PillarPillar | What it coversWhat it covers | Why it is yoursWhy it is yours |
|---|---|---|
| The workshop | how things are actually made, including the failures | you have a workshop, almost nobody posting about this does |
| What lasts | repair, materials, why cheap things are expensive | the argument behind everything you sell |
| The trade | what a leather worker's week looks like | nobody is bored by real work |
Tone rules Lowercase openings. Short sentences. No exclamation marks. You say « I » and never « we » unless the workshop genuinely did it together.
Banned words Passion, artisanal, savoir-faire, unique, exceptional, journey. Every one of them appears on the site of every competitor, which is how you know they say nothing.
What you never post Before-and-after transformations. Discount announcements. Anything with a countdown.
The test Read it aloud. If you would not say it to a customer standing at the counter, it does not go out.
What Setup voice & pillars produces carries over here.
Answer a few questions and I dig out what you actually believe, name your content pillars, and stock your idea bank with posts only you could write.
Your idea bankYour idea bank
Eleven ideas, pulled from what you already say out loud.
The workshop
What lasts 5. Full-grain vs corrected-grain, told through two bags at ten years 6. The handle goes before the leather. Always. 7. What « genuine leather » legally means, which is almost nothing 8. The maths of buying one bag instead of four
The trade 9. What you do on a Monday that nobody imagines 10. The customer question you get most, and the honest answer 11. Why you turn down some repairs
The strongest one Number 6. You say it to every customer, it contradicts what people expect, and it is verifiable. Start there.
What was deliberately left out Anything about your prices, and anything seasonal. Both age badly and neither is a pillar.
What Build my idea bank produces carries over here.
Give me a raw idea, even half-formed, and I draft a blog post in your voice: the atomic piece you publish once, then repurpose everywhere.
Blog postBlog post
the leather is not what fails.
i have repaired about sixty bags a year for nine years. in that time i have replaced maybe four pieces of leather, and several hundred handle attachments.
the leather on a full-grain bag, used daily, shows no structural wear before fifteen years. it darkens, it softens, it collects marks. none of that is damage.
the handle attachment is a rivet or a line of stitching that takes the entire weight of the bag, several thousand times. that is where it goes, usually between year four and year eight.
which is worth knowing before you throw a bag away, because reattaching a handle costs between 40 and 90 euros and takes an afternoon.
the part that fails is the cheap part to fix. nobody tells you that, because nobody selling you a new bag has a reason to.
What Blog post from an idea produces carries over here.
Paste a link to a blog post, article or video you made and I turn it into a set of social posts for your platforms, each with its own angle, so one piece of work feeds weeks of presence.
From « How long should a leather bag last »From « How long should a leather bag last »
One page, five pieces. Same argument, five entry points.
LinkedIn Open on « the leather is not what fails », nine years of repairs as proof, land on the 40 to 90 EUR. Full draft in the post magik.
Instagram carousel, 5 slides
A short video, 40 seconds Hands only, the repair itself. No voiceover, one line of text at the end. You already do this every week, it just has never been filmed.
Newsletter The page as it is, with one line added at the top: « someone asked this at the counter on Tuesday, so here it is properly. »
What was left out The corrected-grain section. It is the most useful part of the page and it needs 300 words to not sound like an attack on cheaper bags. It deserves its own piece, not a slide.
What Repurpose this content produces carries over here.
Tell me your themes and goals and I build your posting calendar for the week: one slot per post, its angle, its format, and why that day.
Week of 17 MarchWeek of 17 March
Four slots. One per pillar, plus one free.
| DayDay | PillarPillar | WhatWhat | |
|---|---|---|---|
| 1 | Mon | What lasts | « the leather is not what fails » |
| 2 | Wed | The workshop | the 40 EUR repair, minute by minute |
| 3 | Fri | The trade | the question you get most at the counter |
| 4 | Sun | free | whatever happened in the week |
Why Monday carries the strongest one It is the idea that contradicts an expectation, and it is the only one of the four that someone might argue with. Arguments are worth having on a Monday, not on a Friday evening.
Why Sunday is empty on purpose Every planned week you have tried died on the day something unplanned was better. The free slot is there so the week survives contact with reality.
What is not in this week Anything about the new collection. It ships on the 24th and posting about it now means posting about it twice.
What you inherit when you take this template
Its audience settings come with it. You can change any of them once the lab is yours.
- A discreet form lets visitors follow your new outputs by email.
Emails collected go to your own list, exportable. AskMojo never uses them.
Send this template to someone
The bundle carries the lab, its magiks and the examples already attached to them.
Open Knowledge Format : plain markdown, re-importable into any agent. No account, no lock-in.
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