Your idea bank

Eleven ideas, pulled from what you already say out loud.

The workshop

What lasts 5. Full-grain vs corrected-grain, told through two bags at ten years 6. The handle goes before the leather. Always. 7. What « genuine leather » legally means, which is almost nothing 8. The maths of buying one bag instead of four

The trade 9. What you do on a Monday that nobody imagines 10. The customer question you get most, and the honest answer 11. Why you turn down some repairs

The strongest one Number 6. You say it to every customer, it contradicts what people expect, and it is verifiable. Start there.

What was deliberately left out Anything about your prices, and anything seasonal. Both age badly and neither is a pillar.