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Romain·August 11, 2026
Call brief, Atelier Ronsard
Thursday 14h, 30 minutes, visio.
Who [personne], founder. Leather goods, made in Charente, 14 people. Direct-to-consumer since 2021, two physical shops since last year.
Where the request comes from Filled the diagnostic form on 3 March. Wrote: « we sell more and earn less, and I cannot explain it to my banker ».
What is already known
Two shops opened in twelve months, so fixed costs jumped and the comparison year over year is meaningless.
Their site shows free shipping above 90 EUR. Average basket announced at 140 EUR on their about page.
They post their workshop on Instagram three times a week. Nothing about price anywhere.
What is not known and matters Whether the shops are counted separately from the site. If they are not, the whole margin question is unanswerable and that is the first thing to say.
Three questions to ask
Do you have one P&L or three?
Since when has the free shipping threshold been at 90?
What decision are you hoping to make after this call?
What not to do Do not propose the quarterly steering. Two shops in twelve months means they are still absorbing. Audit or nothing.
🧭Consulting Studio
by Romain
