Consulting Studio
Turn a stranger with a problem into a client, one step at a time. The free diagnostic earns the email, the email earns the call, the call earns the proposal.
@sophie-lambert5 magiks · updated Aug 5, 20265 steps, and each one starts from what the last produced.
Most AI answers one big question in one go. This lab cuts the job into small steps instead: each step has its own tools and its own reference documents, does one thing well, and hands its result to the next. You stay in the loop where it matters.
Who you serve, what you sell, at what price, on what proof, in what tone. Every other step in this lab reads this one.
Your practiceYour practice
Who you serve Independent e-commerce brands doing 500k to 5M a year, in France and Belgium. Ten to forty people. They have a Shopify store, a warehouse they do not own, and nobody whose full-time job is data.
What you sell Three things, and nothing else.
| FormatFormat | PricePrice | |
|---|---|---|
| Margin audit | 2 weeks, one report, one restitution call | 4 500 EUR |
| Quarterly steering | 1 day a month, 3 months minimum | 2 200 EUR / month |
| One-off advice | 90 minutes, no report | 450 EUR |
What you refuse Pure implementation. Ad account management. Anything under 1 500 EUR.
The proof you lead with Seven audits in eighteen months. On five of them the client changed at least one supplier within the quarter. You do not claim a revenue figure: you show the decision that followed.
Your tone Direct, no jargon, numbers first. You say « I do not know » when you do not know, and you say what it would take to find out.
What Define your practice produces carries over here.
A visitor describes their situation and gets an honest short diagnosis: what is wrong, what it costs them, and the three things that matter most.
Diagnostic, Maison VerelDiagnostic, Maison Verel
Sent 14 March. Read in 3 minutes.
What you told me Revenue up 22 percent over a year, margin down. You suspect shipping. You have no analytic view per product line.
What is probably wrong Not shipping, or not only. Three things point elsewhere:
What I would look at first The nine codes. It is one hour of work and it is the only one of the three you can settle this week.
What this diagnostic is not A margin study. I have seen no invoice and no export. What is above is built on what you described, and one of the three may well be wrong.
If you want to go further A margin audit costs 4 500 EUR and takes two weeks. Or nothing at all: the nine codes, you can handle alone.
What Free diagnostic produces carries over here.
One short message in your voice that recalls the diagnostic and proposes a single concrete next step. Nothing is sent on its own: you read it first.
The nine discount codesThe nine discount codes
Subject: The nine discount codes
Hello Claire,
We spoke three weeks ago about your margin. I said the discount codes were the one thing you could settle alone, this week. I am not chasing the audit, I am curious whether that one worked.
If the nine codes are closed, you should already see it on the March basket, and that alone tells you more than any study.
If you did not get to it, that is a useful signal too: it usually means the person who could close them is the person with no time, and that is a different problem from the one you described.
Either way, one line back is enough.
signed with your name
What Follow-up note produces carries over here.
Everything known about this prospect on one page, before the call. The step nobody thinks to write, and the one that shows in the room.
Call brief, Atelier RonsardCall brief, Atelier Ronsard
Thursday 14h, 30 minutes, visio.
Who Claire Ronsard, founder. Leather goods, made in Charente, 14 people. Direct-to-consumer since 2021, two physical shops since last year.
Where the request comes from Filled the diagnostic form on 3 March. Wrote: « we sell more and earn less, and I cannot explain it to my banker ».
What is already known
What is not known and matters Whether the shops are counted separately from the site. If they are not, the whole margin question is unanswerable and that is the first thing to say.
Three questions to ask
What not to do Do not propose the quarterly steering. Two shops in twelve months means they are still absorbing. Audit or nothing.
What Call brief produces carries over here.
What is covered, the price, the timeline, the start date. Reads the price list from this lab, never invents a number.
Proposal, Maison VerelProposal, Maison Verel
Margin audit · 4 500 EUR excl. VAT · two weeks
What is covered
What is not covered Implementing the decisions. Renegotiating with your suppliers. Any work on your ad accounts.
Timeline
| Start | Monday 24 March |
| Data received by | Wednesday 26 March |
| Restitution | Thursday 3 April, 10h |
The start date holds if the exports arrive on the 26th. Every day of delay moves the restitution by a day, not more.
Payment 50 percent at start, 50 percent at restitution. Thirty days.
If it does not suit Say so plainly. The 90-minute one-off at 450 EUR answers a single question, and it is sometimes the honest answer.
What you inherit when you take this template
Its audience settings come with it. You can change any of them once the lab is yours.
- Free diagnostic asks the visitor for an email before it hands over the result. The address lands in your list.
Emails collected go to your own list, exportable. AskMojo never uses them.
Send this template to someone
The bundle carries the lab, its magiks and the examples already attached to them.
Open Knowledge Format : plain markdown, re-importable into any agent. No account, no lock-in.
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